Recently, a very clever tactic was employed by the historic and magnificent Victoria and Albert Museum in London to bring thousands of new people through their doors. The V&A museum is iconic in its own right and is one of London’s largest museums. It contains hundreds of stunning items in its collection and is a must-do for anyone in London.
Unfortunately, times are changing and the people of today are not so engaged with static displays of items. Our attention spans are short. A museum full of historic items can become a domain of older people, quiet, stuffy and full of items that seem insignificant without understanding their back-story.
So following on from my other two posts about how the silent disco is a positive evolution of nightclubbing and how the theatre is evolving to attract a new, younger demographic, how must a museum evolve to keep up and draw in the youth of today?
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